Data management solutions

Call-It Automotive combines the strength of our team’s expertise with the power of robust, dedicated IT software applications. We have developed a range of intelligent data management solutions that enable you to join up your internal manufacturer/dealer network and external stakeholders such as DVLA, driving the following benefits for your business:

Dealer Management System, Showroom Systems, Data Warehouses, Marketing and CRM Solutions etc…

  • Improved sales performance
  • Reduced costs and improved business efficiencies
  • Effective multichannel marketing and customer contact strategies
  • Real-time customer and business insight via big data management
  • Improved levels of service and industry expertise
  • Increased customer satisfaction and loyalty
  • Improved brand engagement

Our adaptable and innovative approach to developing market-leading data management solutions enables us to adapt our existing software applications to bespoke programmes designed to meet your business needs.

DMS data extraction

A key component of our overall service delivery. Data is extracted from your current data management system (dealer DMS or CRM) and ‘pushed’ to our dedicated UK-based server. Data confidentiality is guaranteed – even between ‘parent-owned’ brands. You own the data throughout the process.

Contact strategy

We analyse your data, highlight untapped opportunities and work with you to develop an effective customer contact strategy. This usually determines the total project cost and anticipates the ROI to be generated by the activity.

Data enhancement

We capture key missing customer details such as mobile numbers, email addresses and contact preferences as we work though your customer contact plan. We also capture missing vehicle data such as future service or MOT dates or future purchase renewal information, maximising your future business opportunities. This valuable information can be sent back to you to enhance you database or kept within our dialler in order to trigger a new contact at the due date.

Predictive marketing

Call-It Automotive has developed a strong predictive algorithm which calculates future event dates for services and MOT’s. This information can be added to your existing DMS/CRM database to ensure you have the most up-to-date customer and future business opportunities information. This is not an exact science but we measure a 68% accuracy in our predictions.

Data cleansing

Key to the success of growing your business, saving costs and improving efficiencies. As part of our standard solution, Call-It Automotive will provide you with data correction files to update your records in-house if you have the resources to do this. If not, we will provide the critical resources to update your DMS or CRM database.

Multi-channel contact centre

Delivering maximum effectiveness at minimum cost. We use our expert knowledge and the latest technology to integrate your customer contact activity across the main communications’ channels, as appropriate:

  • Direct mail
  • E-mail
  • SMS
  • Phone
  • Livechat
  • Social media

We measure the level of response to each channel separately to help you decide which channels deliver the best return for you.

CRM dialler integration

At Call-It Automotive, we use our automotive expertise to combine your customer data files with our sophisticated dialler solution to deliver your bespoke customer contact strategy. Call recordings provide transparency on all activity and you have the option to make the calls yourself, if preferred, while still benefitting from our data management and reporting facility. The choice is yours. The paradox is that we do not want to contact people… Unless they are the right people to be contacted at the right time, with the right message.

CRM consultancy

Our team of experts has over 60 years’ combined experience in the automotive sector and can provide expert thought on a broad spectrum of associated topics at both strategic and operational level. Once we have assessed your needs, a dedicated consultant will be assigned to work closely with you to identify cost savings and improve efficiencies.